From Uber cabs to uber pores and skin: how Navneet Kaur desires to make your skin care habitual ‘Yours’
We’ve all craved that best skin, attempting out umpteen number of skincare products and following numerous skincare routines – all in our quest for that glowing, unblemished look. But even those people who’ve never cared too much for a skin care ordinary have observed it a chore to discover the proper mix of merchandise and recurring for our skin. In reality, if there’s one aspect we’ve learned, it’s that, in terms of skin care, one length does no longer fit all. Personalized skin care solutions do.
Enter Yours, a personalized skin care solutions startup that gives users a customized skin care regime to observe based on person inputs about their skin on the Yours internet site. Singapore-based totally Yours changed into based by using a former executive at experience-hailing corporation Uber, Navneet Kaur, who is aware of most effective too nicely the skincare woes many faces.
Speaking about the ‘hit and trial’ system the majority undergo when choosing skin care merchandise, Navneet Kaur says,
“There are tens of millions of brands and products to pick out from, however, we have a totally constrained knowledge of what our pores and skin truly desires. There are critical elements like lifestyle and surroundings that we usually pass over out on while selecting these merchandise. Sadly, therefore, anyone is going through the equal ‘hit and trial’ technique before landing on the products that they’re happy with.”
Taking the guesswork out of skin care
In reality, Navneet got here up with the idea to start Yours at the same time as at the quest to find the proper products for her husband. At the time, he became dealing with skin issues because of annoying journey schedules, lack of sleep, pollutants, and stress.
“It took us both a while to attach the dots among his way of life and skin issues. It becomes the months of studies that I went via to ultimately land on the goods that labored for him. While we had been on this quest of finding the ‘right’ merchandise for him, we realized that we have been direct to something,” she says.
During this time, Navneet changed into an everyday corporate activity as Head of Strategy and Operations for APAC at bicycle-sharing corporation OFO. But Navneet, who additionally had four years of enjoying scaling Uber in Asia, turned into no stranger to the skincare industry, having spent the early years of her profession as a logo supervisor at ITC. So, skincare had continually been on the top of her mind, and she was excited to start up on this course.
Once Navneet recognized the possibility for customized skin care the use of era, she determined to work with pores and skin professionals to discover the satisfactory solution. This involved journeying across eight international locations for three months and assembly 63 labs/manufacturers to paintings on product formulations, before subsequently locating the right companion, all the manner over in Switzerland.
“I sooner or later determined the right associate lab in Switzerland which shared my vision of revolutionary product formulations consistent with easy beauty and surroundings sustainability. I worked substantially with pores and skin experts in Switzerland to decode the maximum important skin, lifestyle, and environmental elements that impact our skin fitness,” she says.
All thru this time, Navneet received ‘unconditional guide’ from her husband and angel traders, who she credits with helping her lay a robust foundation for the employer.
“Getting the proper investors onboard is important to the achievement of a business. I selected to raise money from angels who convey in a wealth of know-how and revel in. Moreover, I actually have worked with a maximum of my angel traders in some unspecified time in the future in my career, and we share a miles deeper working dating than simply this task. It’s their guidance and support that keeps bolstering our vision for this brand,” says Navneet.
Today, Yours gives personalized skincare primarily based on the user’s skin, way of life, and surroundings.
“We take the guesswork out of skincare and simplify it for everybody. The merchandise robotically regulates consistent with the changing pores and skin desires and the changing weather conditions. So, all you need to do is take an online skin assessment, add a selfie, and leave the rest to us,” she says.